Hello! My name is Hoe Chong, you can also call me Matthew
UI/UX Designer ☕
I create solutions that elevate the
human experience 🌟
Other skills – empathy, communication, collaboration & swimming
– A dip in the pool keeps me creatively afloat 😉
Passion led me here, I offer end-to-end design services
My Design Skills
Product Design
Specializing in mobile app, website, and eCommerce design, my process encompasses idea generation, wireframing, UX research, user flow strategy, and high-fidelity prototyping to create digital solutions.
Design System
I’m dedicated to implementing robust design systems, ensuring consistent, user-friendly digital experiences. This enhances brand identity and usability across various platforms, fostering engagement and satisfaction.
UX Methodology
I apply UX methodology to provide in-depth user experience evaluations, offering valuable insights that inform choices and enhance satisfaction with products and services, empowering consumers.
Tipsy Collective
A renowned gastropub branches in Singapore. I carried out the necessary design process and also showcased the evolution of my UI/UX journey with Tipsy Collective.
LEA:Green Finance Study
A concept of mine on a public e-Wallet app with the primary objective of encouraging sustainable finance through spending during my 5-week UX bootcamp course with Vertical Institute. This project delves into the concept of green finance and proposes solutions to address the challenges that users currently encounter.
InsureSG by Comfort Delgro
InsureSG an insurance app by Comfort Delgro. I played a pivotal role on the team responsible for making all the design decisions. My primary responsibility involved leading the design efforts and closely collaborating with stakeholders to ensure that all requirements were successfully fulfilled.
About Me
Hello, I’m Matthew, also known as Hoe Chong. I’m a UI/UX designer based in Singapore, originally from Malaysia. In my professional life, I’m dedicated to user-centered approaches. I’ve always been fascinated by understanding human behavior and empathizing with people to solve their problems. I strongly believe that empathy is the foundation of a great user experience.
In 2020, I ventured into freelancing, drawn by the chance to assist small businesses—a rewarding aspect I found particularly appealing.
Outside of work, I’m exploring the future of food sustainability with modern technology. In my free time, I enjoy board games, gaming, socializing, tending to my plants, reading, watching soccer, swimming, and staying active at the gym. It’s all about a balance of passions and pursuits.
Some of my other works can be found here